Monday, 9 March 2015

The Humor Appeal

According to (Clow, 2014, p, 171) humor has proven to be one of the best techniques for cutting through clutter, by getting attention and keeping it. Consumers, as a whole, enjoy advertisements that make them laugh. A funny message offers instrusive value and attracts attention.
This video is just brings about a gag. It’s funny and just gets one to smile when they just having a bad day. Thing about humor is that not everyone gets the sense out of certain videos. When a group of people are actually laughing at some funny jokes, you find one really doesn’t share a laugh. And you tend to wonder do they have a sense of humor or not.
This video just brings about so much laughter  one because these are grown men and having to work in silence really means no ground is covered in such an environment but  they decided to spice it up with a little touch of music. It’s creative how they play around with the hoes’. It’s really fascinating.


SOURCES CONSULTED.

CLOW, K.E. & Black, D. 2014. Intergrated advertising, promotion and marketing communications 6th ed. Pearson Educated Limited. England

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